Marketing Tools
There are perhaps as many different ways to market your
business as there are people who've joined. The key is to find what works for
you.
Your job is to find people to talk to and invite them to our
meetings.
The simple act of inviting prospects to our online training
meetings and to join our Yahoo group mail list has worked exceptionally
well.
Many different strategies are discussed in our training meetings
and on the Yahoo message board. There are also suggested marketing methods
discussed in the Follow Our Lead 30-Day training available in your FOL back
office.
You do not need to use ALL of the tools here, but only
use the ones you're comfortable with and those that fit YOUR marketing plan. I
do suggest you use as many of them as you can, however... just remember you
don't need to do everything at once. Pick one new tool a week and develop it
before moving on to the next.
Some of these tools also provide an
income opportunity so you can also develop your multiple streams of income.
NOTE: Because some of these are income
opportunities, you want to check with your sponsor or upline before enrolling
to see if they are involved in the particular opportunity you're interested in.
You would then want to enroll below them to keep our FOL genealogy
intact.
Web pages and Blogs
One of my personally
preferred marketing strategies is to create web pages and blogs targeting
different groups. Some great tools I use for identifying targeted keyword
phrases is
 Wordtracker Keywords and
KeywordElite.
Once I've created the targeted web pages, they are submitted to search engines for indexing and I simply
drive traffic to those sites and follow up with those that
respond.
Blogs are sweeping the Internet and provide a simple to publish
web presence - it's as easy as typing an email.
Learn more about
Blogs:
Blogging 101
Blogs – Diamond in the Rough for
your Marketing?
 A friend of mine has written an eBook
that explains all the working of Wordpress blogs from installation to
customization. If you’ve been wondering what all those settings mean in
your Wordpress Dashboard or how to use the latest greatest Wordpress plug-in,
then this eBook is for you. Check out
Word
Press Revealed
Another good Wordpress tutorial site at
bloggingempires.com
includes lots of screen shots and videos to help you better understand blogging
techniques.
Splash Pages, Squeeze Pages, and Lead
Capture
Creating many of these types of web pages connected with an
autoresponder, each targeting different
segments of the population is a very powerful marketing strategy. You'll find
samples of each contained in your Emowerism, Leaders Club, Hot Conference, and
GDI business centers. Plus, there is an abundance of online training on
creating your own and promoting them in various Hot Conference training rooms.
Traffic Exchange Sites
Traffic
Swarm is a fully automated traffic-generation system that can send 1000s of
targeted prospects to your website, every single day, for FREE! It takes just 5
minutes to set it up, and it's totally "viral".
Live on-line presentations
Doing your own live
on-line presentation inside your own
Hot Conference room
can be very powerful as it shows your viewers the power of our web conferencing
product.
Safe Lists
This is a misnomer, with addresses
that are usually harvested and distributed without permission. Chances are
you'll end up with a great many complaints if you mail to these lists and very
few, if any, sales. About the only way I can see benefiting from a safe list is
to own the list yourself.
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