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Marketing Tools

 

There are perhaps as many different ways to market your business as there are people who've joined. The key is to find what works for you.

Your job is to find people to talk to and invite them to our meetings.

The simple act of inviting prospects to our online training meetings and to join our Yahoo group mail list has worked exceptionally well.

Many different strategies are discussed in our training meetings and on the Yahoo message board. There are also suggested marketing methods discussed in the Follow Our Lead 30-Day training available in your FOL back office.


You do not need to use ALL of the tools here, but only use the ones you're comfortable with and those that fit YOUR marketing plan. I do suggest you use as many of them as you can, however... just remember you don't need to do everything at once. Pick one new tool a week and develop it before moving on to the next.

Some of these tools also provide an income opportunity so you can also develop your multiple streams of income.

NOTE: Because some of these are income opportunities, you want to check with your sponsor or upline before enrolling to see if they are involved in the particular opportunity you're interested in. You would then want to enroll below them to keep our FOL genealogy intact.



Web pages and Blogs
One of my personally preferred marketing strategies is to create web pages and blogs targeting different groups. Some great tools I use for identifying targeted keyword phrases is Wordtracker Keywords and KeywordElite. Once I've created the targeted web pages, they are submitted to search engines for indexing and I simply drive traffic to those sites and follow up with those that respond.

Blogs are sweeping the Internet and provide a simple to publish web presence - it's as easy as typing an email.

Learn more about Blogs:
Blogging 101
Blogs – Diamond in the Rough for your Marketing?

A friend of mine has written an eBook that explains all the working of Wordpress blogs from installation to customization. If you’ve been wondering what all those settings mean in your Wordpress Dashboard or how to use the latest greatest Wordpress plug-in, then this eBook is for you. Check out Word Press Revealed

Another good Wordpress tutorial site at bloggingempires.com includes lots of screen shots and videos to help you better understand blogging techniques.


Splash Pages, Squeeze Pages, and Lead Capture
Creating many of these types of web pages connected with an autoresponder, each targeting different segments of the population is a very powerful marketing strategy. You'll find samples of each contained in your Emowerism, Leaders Club, Hot Conference, and GDI business centers. Plus, there is an abundance of online training on creating your own and promoting them in various Hot Conference training rooms.


Traffic Exchange Sites
Traffic Swarm is a fully automated traffic-generation system that can send 1000s of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral".


Live on-line presentations
Doing your own live on-line presentation inside your own Hot Conference room can be very powerful as it shows your viewers the power of our web conferencing product.


Safe Lists
This is a misnomer, with addresses that are usually harvested and distributed without permission. Chances are you'll end up with a great many complaints if you mail to these lists and very few, if any, sales. About the only way I can see benefiting from a safe list is to own the list yourself.

 

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