No/Low Cost Recruiting Strategies
To begin Prospecting, you need to have people to talk
to.
There are many ways to find prospects and your choice of
"how" you find them depends on your budget, skill set, and motivation. In this
article, I want to cover some low cost ways to find leads. People who get into
your business don't always have a lot of money to advertise their business or
to buy leads... and they can still be successful. Use creativity, use free
tools, and begin to think outside the box.
You can Exchange Capital
Equity for Sweat Equity and still be successful.
It may take a little
longer but that is OK. You have to start somewhere. Once you start making money
you can start advertising.
When you don't have a lot of money to buy
leads... go after the people you already know - CLICK
HERE
When you don't have a lot of money... go after people who do -
CLICK HERE
When you don't have a lot of money...
USE FREE TOOLS
A
Simple System for building your business
- Get some business cards, Hot Cards, and brochures. If
you have a favorite local printer then have them create a card for you. It
doesn't matter where you order....just order some.
Important: Use your
personal domain name on all information. One website, one simple
system.
- Gather all the mailing addresses and email addresses of
people you know the people in your "Warm Market." These are family, friends,
neighbors, co-workers, and people you've had personal contact with. Build a
long list of 250 people and get every email address that you can. You might
want to store this data in a software program such as ACT! or
Goldmine.
Picture in your mind the ideal prospect for your business:
- They want to improve themselves in all areas of
life, but they don't have the tools.
- They would love to help their friends improve in
all areas of life, but they don't know how.
- They are already plugged into the Internet.
- They love the idea of being financially rewarded
for simply helping others.
How many people do you know who qualify as a
prospect?
Do not censor yourself in making your list of "warm market"
prospects. List everyone who comes to mind. Don't prejudge. Don't eliminate a
person because he is too busy or because he doesn't appear to be "the type."
Just give people a chance to discover a home business with your help, then
allow them to make a decision for themselves. Remember: You never know who your
"stars" are going to be. It's exciting to know that your brightest star may be
the very next person you enroll.
- Immediate family
- Extended family
- In-laws
- Neighbors
- Close friends
- Co-workers
- Member of your social groups (PTA, Fraternity,
Sorority, Bowling Team, Church, etc.)
- Professional relationships
Important: The list should NEVER exceed 250. As
a better prospect is thought of or emerges, add them to the list by removing
someone you feel is a less fit.
Here are some more mind
joggers...
- Accountant
- Landscapers
- Dentist
- Gas Station Worker
- Chemlawn
- Interior Decorator
- Mail Delivery
- Tenants Little
- League Coaches
- Barber
- Daycare Provider
- Gardener
- Insurance Provider
- Loan Officer
- Pet Groomer
- Teacher
- Attorney
- Contractor
- Exercise Instructor
- Hairdresser
- Librarian
- Stock Broker
- Cable Repair
- Clients
- Doctors
- Grocer
- Landlord
- Mechanic
- Sales People
- Vet
- Once you have your list started (don't wait until you
have all 250 people on your list), spend 15 minutes per day and mail a business
card in an envelope to FIVE people per day. Be sure to hand write the address
on the envelope.
- After you have mailed a business card to everyone
on the list (6 to 8 weeks) repeat the 3 step cycle using the HotCards.
(Important: use the same list of people.)
- In 6 to 8 weeks, complete the mailing cycle using
a post card.
- Important: Keep repeating the cycles of business card,
hot card, post card, to the list permanently.
- If someone that receives information asks you
about your business, simply state "This is a very smart thing to do" and
refer them to your FOL team website. Do not get in to allot of detail. You want
to simply pique their curiosity to visit your website and learn more.
- Follow up with them by telephone, and if they went
to the website and show interest, invite them to the next "live"
on-line meeting. Also, answer any questions they may have.
Developing a warm market from your cold market
Focus on finding professionals, business owners, sales
people, success oriented people. Look for people who are dissatisfied with
where they are at and are HUNGRY for an opportunity. Timing is EVERYTHING. When
the timing is right ANYONE can be open.
- Get some Business Cards, Hot Cards, and brochures. If
you have a favorite local printer then have them create a card for you. It
doesn't matter where you order....just order some.
Important: Use your
personal domain name on all information. One website, one simple
system.
- Begin to gather names, addresses, phone numbers, fax
numbers, and email addresses. Store this data in a software program such as
ACT! or Goldmine.
You are NOT going to send the people on this list an
email message about your business. Not yet anyway, because that would be
spamming.
Here are some ideas of where to find names to add to your
"cold market'' list:
- Existing network marketers
- Network marketing companies
- Business opportunity seekers
- Small businesses owners
- Home business owners
- Fortune 500 Companies
- Dot-corn companies
- Franchise companies
- Associations
- Sales organizations
- Christian market
- Churches & synagogues
- Pastors
- Missionaries
- Counselors
- Medical organizations
- Insurance Agents
- Real Estate Agents
- Professional Trainers/Coaches
- Professional coaches
- Speakers
- Executives Professionals
- Sales people
- Non-profit or fund-raising organizations
- Success oriented individuals
- Once you have your list started, spend 15 minutes per
day and mail a business card in an envelope to FIVE people per day. Be sure to
hand write the address on the envelope.
- After you have mailed a business card to everyone
on the list (6 to 8 weeks) repeat the 3 step cycle using the HotCards.
(Important: use the same list of people.)
- In 6 to 8 weeks, complete the mailing cycle using
a Post Card or brochure.
- Important: Keep repeating the cycles of business card,
hot card, post card, to the list permanently.
- After you complete one cycle of sending a business
card, hot card, and post card you will next call each person in your list
asking their permission to send them an important e-mail. Be sure to verify
their email address and let them know it is the most powerful financial success
tool you have ever seen and you thought they might enjoy it as well.
If
someone asks you about your business, simply state "This is a very smart
thing to do" and tell them the email you'll send them will give them more
details. Do not get in to allot of detail. You want to simply pique their
curiosity to open your email and visit your website to learn more.
- Send your prospect a brief email with the link to your
FOL team site.
- Follow up with them by telephone, and if they went to
the website and show interest, invite them to the next "live"
on-line meeting. Also, answer any questions they may have.
Free or
Low Cost Advertising
Click Here to learn
more about using on-line classifieds for building your business. |
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